Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
Nonfiction | Book | Adult | Published in 2013
Book Brief
BetaBrick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
Nonfiction | Book | Adult | Published in 2013320
Book • Nonfiction
Denmark • 2000s
2013
Adult
18+ years
Super Short Summary
Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry by David C. Robertson and Bill Breen explores LEGO's journey through creative innovation, strategic management, and overcoming challenges to achieve global success. The text highlights the company's methods for fostering creativity and adaptability within the toy industry, showcasing LEGO's transformative impact and resilience.
Informative
Inspirational
Adventurous
Reviews & Readership
2,736 ratings
Loved it
Mixed feelings
Not a fan
Review Roundup
Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry by David C. Robertson and Bill Breen is praised for its insightful analysis of LEGO’s innovation strategies. It effectively details the company’s rebirth and market dominance, though some find it occasionally repetitive in its case study approach.
Who Should Read Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry?
Readers interested in Brick by Brick likely enjoy business innovation and turnarounds, similar to those drawn to Good to Great by Jim Collins or Steve Jobs by Walter Isaacson. They appreciate insights into how creativity and strategic planning can rejuvenate a brand.
2,736 ratings
Loved it
Mixed feelings
Not a fan
320
Book • Nonfiction
Denmark • 2000s
2013
Adult
18+ years
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